Entrepreneur.
Creator. Technologist.
Professional overthinker.

I grew up in a working-class family in the UK. The expected route was fairly straightforward: study, get a job and build a comfortable life. I was interested in how things worked, and in whether there might be another way.

Technology, filmmaking and human psychology kept pulling me in. I started making music around 2006. As a teenager I also tried door-to-door sales, which taught me quite a lot about rejection and people's dinner times.

I didn't have a grand business plan. I had interests, a willingness to experiment and a habit of disappearing down rabbit holes. That part hasn't changed much.

Making videos got me through the door. I wanted to understand what happened after that: how an offer was built, how it reached people and why somebody decided to buy.

I began creating and selling digital products and courses. Smart Video Persuasion was one of the ventures through which I developed my understanding of video-led marketing. I experimented with copy, sales funnels, pricing, affiliate partnerships and software.

There were wins, failures and plenty of questionable ideas. The lasting lesson was that a good product still needs distribution. I was learning how to build both.

I co-founded Viddyoze with two partners. Professional video animation was expensive and technically demanding. We wanted to make it possible in a few clicks.

We bootstrapped the business and brought together the people who could make that idea work. I led the first launch, recruited affiliate partners and built the campaign around showing people what the product could do.

The launch sold more than 11,000 licences and generated US$550K in one-time revenue, alongside a recurring subscription business. It was an extraordinary start. The harder work was turning that start into a company.

In November 2021, my co-founders and I received the Judges’ Young Entrepreneur Award at GP Bullhound's Northern Tech Awards.

Less than a decade earlier I'd been out of work, trying to earn a living with a camera. Being recognised alongside other technology founders gave me a moment to look back at what we'd built together.

I'm proud of that recognition. I'm also more comfortable making something behind a screen than standing on a stage accepting an award, which is slightly ironic given how often I put myself in front of a camera.

Alongside business and creative work, I became immersed in NQ futures trading. Market structure, liquidity, risk and decision-making gave me a new set of problems to work through.

Cryptic Hustle became a place to document what I was learning, make trading education videos and share daily analysis. Through 90-Minute Trader and our community, that work also grew into a structured education platform.

Trading brought together technology, systems and psychology. It also made the difference between understanding a process and managing my own behaviour very clear. I'm still learning, and I want that honesty to remain part of the work.

AI has changed how quickly I can explore an idea. I've been using it in research, software, automation, films and digital products, while keeping the creative decisions and the responsibility for the result with me.

I contribute to rPILOT, an AI trading journal bringing together trade logging, performance analysis, risk and the habits behind decisions. It connects several of the things I'm most interested in: technology, trading, psychology and useful systems.

I'm also making films and music. Some projects solve a practical problem. Others exist because a story or a sound won't leave me alone. I like having room for both.