300K+ across TikTok & YouTube
I’m an entrepreneur and creator who helped bootstrap a software company from a bedroom startup to $50M+ in sales, 250,000 customers and a team of over 100 people.
Today, I’m exploring where creativity meets technology: building software, making films, producing music and experimenting with ideas that interest me.
Flagship · Former Co-Founder · 2015–2025
One of three co-founders. I led a 100+ team across marketing, sales and finance, ran the launches and built the affiliate channel to around US$15m in affiliate sales.
2021 · Joint winners, Judges’ Young Entrepreneur Award, Northern Tech Awards. See the award
Read the Viddyoze story
Digital product & acquisition · Private case study
I used AI throughout the process to research a market, create a digital product and build the funnel, then created the ads and ran the Facebook campaigns myself. The full process and results are in the private case study.
1.64× compares product receipts plus coaching-partner revenue share with Facebook ad spend, before other business costs.
Explore the private case study
Product · AI trading journal
An AI trading journal that helps traders log trades, review performance and reflect on decisions.
Cryptic Hustle · Trading lesson
A lesson on the New York open, built like a short film.
AI music video
A challenge to make a complete AI music video in under 24 hours, keeping character, sound and story consistent.
Creator & audience
300K+ combined followers and subscribers across TikTok and YouTube.
TikTokHypnosis performance
22.7M views
Watch on TikTok
TikTokOn-camera storytelling
2.6M views
Watch on TikTok
TikTokGuided on-camera session
Watch on TikTok
Figures from public profiles, October 2026.
GP Bullhound · Northern Tech Awards 2021
My co-founders and I received the award for the business we built together.
Joint recognition · Viddyoze co-founders
Stories from a life that didn't follow the script.
Latest story · Getting unstuck
I offered video production services without owning a camera. Borrowing one turned out to be the easy bit.
· 9 min read · Joey Xoto
Read the story
I helped build a company that did $50m in sales. That’s the bit that looks good in a bio.
The sacrifices. The mistakes. Loss and grief. Divorce, custody and legal battles. The rest takes a little more explaining.
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I’m a creative entrepreneur at heart. Over the past decade I’ve helped build and scale a bootstrapped software business, led a 100+ team, and created products, campaigns and online courses. Today that experience comes together in my films, AI software, music and trading education.
I direct, shoot and edit my own work, produce music in Ableton, contribute to products such as rPILOT, an AI trading journal, and share daily NQ futures analysis through Cryptic Hustle. Away from it all, I’m a dad, a Shiba Inu person and a lifelong student of personal development.