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Joey Xoto

Former Co-Founder · Viddyoze · 2015–2025

From an idea to US$50m in software sales.

Viddyoze is a bootstrapped video creation and animation software company. I was one of three co-founders and led a 100+ team across marketing, sales and finance. The company was sold in 2025.

Original Viddyoze logo on an illustrated storyboard
US$50m
Verified sales
250,000
Customers served
~US$15m
Affiliate sales over 5 to 6 years
20,000+
Affiliates worked with

Affiliate growth

I built the affiliate channel to approximately US$15m in sales over five to six years, as the main affiliate contact: onboarding, commission negotiations, promotional commitments and day-to-day partner relationships.

Launches

I owned launch programmes end to end: pages and funnels, email sequences, affiliate contests, on-camera promotional videos, designer coordination and rollout.

8 to 10 weeks
Typical preparation per launch
US$400–500K
Typical launch sales over 4 to 5 selling days

Advertising

I made the video ads and ran Facebook campaigns on a US$150K–500K monthly advertising budget.

Courses, membership and platforms

Documentaries, promotional films, software walkthroughs, courses, membership areas and communities. I've created and sold courses since 2013, using Kajabi, ClickFunnels, GoHighLevel and OptimizePress.

Related public work

I co-hosted the Just 3 Clicks podcast at Viddyoze. Watch the films, or browse the video library.

Awards and recognition · 2021

Judges’ Young Entrepreneur Award

Illustration of the Northern Tech Awards 2021 winners on stage
Northern Tech Awards 2021 · illustration based on a historical photograph.

Joint winners · GP Bullhound’s Northern Tech Awards 2021

In 2021, my co-founders and I received the Judges’ Young Entrepreneur Award at GP Bullhound’s Northern Tech Awards. It recognised the business we had built together.

The official announcement names the three Viddyoze co-founders.

Read the official announcement (GP Bullhound)
Illustration of the Northern Tech Awards 2021 hound trophy
The award · illustration based on a historical photograph.

Brands that used Viddyoze

Our headquarters

We acquired the space and built our own headquarters from scratch, creating a place that reflected the team and the work.

The mural wall

After hours

A little bit of home, at work.

My kid, at the arcade machine in the office. A personal memory from those Viddyoze years.

Illustrations based on our original office photographs.

Next chapter

rPILOT

From a trader's problem to a working product.